Ep. 25- Showing Target Accounts Their EXACT Future with Interactive Demos w/ Andy Binkley from Tourial l Scrappy Playbooks

Dec 18, 2023 · 30m 48s
Ep. 25- Showing Target Accounts Their EXACT Future with Interactive Demos w/ Andy Binkley from Tourial l Scrappy Playbooks
Description

In this episode of Scrappy ABM Live, host Mason Cosby discusses tailored account-based marketing strategies with Andy Binkley, Founder and CMO of Tourial. Specifically, they talk about how Turial runs...

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In this episode of Scrappy ABM Live, host Mason Cosby discusses tailored account-based marketing strategies with Andy Binkley, Founder and CMO of Tourial. Specifically, they talk about how Turial runs interactive, personalized tech stack demos for key target accounts to provide value and demonstrate ROI.

Key Discussion Points:

- Building an ABM strategy with targeted interactive demos (00:00:53)

- Necessary technology and budget considerations (00:05:15)

- Step-by-step tactics to implement the playbook (00:08:56)

- Managing potential roadblocks with mobile compatibility (00:23:27)

- Achieving pipeline impact and results (00:24:39)
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Information
Author Mason Cosby
Organization Mason Cosby
Website -
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