Ep. 19- Proving Your Worth in the Marketing Industry l Recorded on The Master Marketer Show

Aug 14, 2023 ยท 55m 47s
Ep. 19- Proving Your Worth in the Marketing Industry l Recorded on The Master Marketer Show
Description

Letโ€™s face it: times are tough across the board. With a lot of financial uncertainties to consider, companies are scrutinizing their expenses with finer tooth combs, ensuring that there is...

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Letโ€™s face it: times are tough across the board. With a lot of financial uncertainties to consider, companies are scrutinizing their expenses with finer tooth combs, ensuring that there is absolutely no wasted time or effort. For workers, this means being able to prove that your work is making an active difference for your company.

While that doesnโ€™t mean that you need to be directly responsible for revenues, it DOES mean that you should be moving the needle of productivity in some way.

This week, we welcome Mason Cosby back to the show to discuss the necessary steps that workers should take to prove their worth as a marketer. Mason is a Podcast Host, Ambassador at GTM Partners, and the long-term Director of Demand Generation for Sales Assembly. Suffice to say, Mason knows quite a bit about the work, the skills, and the people it takes to bring a product to market. How did Mason get into his work, what were some of the mindsets that led him down this career path, and how did partner relationships drive many of his core decisions?

Letโ€™s get started!

MINDSETS:

๐ŸŸ  Utilize Marketing Relationships - LinkedIn continues to be an incredible tool for building business relationships. For Mason, LinkedIn was an opportunity to generate leads through trusted partners and connections โ€” trust is the name of the game!
๐ŸŸ  Scale Through Skills - As Mason puts it, you canโ€™t over-index on headcount. Rather, you have the team you have, and you are better off improving the skills of your team. Your team deserves the nurturing through skills-building to help them do their jobs!
๐ŸŸ  Ensure the Pipeline - Nobody cares what marketing does, as long as the pipeline is full. When itโ€™s NOT full, thatโ€™s where the issues come in - job loss, budget reductions, and other short & long-term issues.
๐ŸŸ  Soft Asks - Sometimes, the best thing you can do to start a conversation is ask someone if they need help. For Mason, this means sending out the occasional LinkedIn message to see what services people are looking for.

SKILLSETS:

๐ŸŸ  Adaptability - Mason was one of the first marketers hired by his company โ€“ and for a time, the only marketer on the team. When a person loses their leader in a company, the assumption is that THEY are now the leader. Adaptability and openness to move swiftly in your role is crucial.
๐ŸŸ  Effective Content Production - When organic content is a huge component of your business, it better be good, or people will tune out.
๐ŸŸ  Filling Skill Gaps - Skill gaps are the quiet killer of growth. Without the right skills, a companyโ€™s growth will plateau. Being able to recognize those gaps and tend to them is a crucial skill set for any leader.
๐ŸŸ  Paid Ads - There is very significant value in being a paid ads specialist. On a team, diversifying your skillset by honing in on the data aspects of paid ads can be the key to securing your position.
๐ŸŸ  Addressing Bandwidth - You canโ€™t be everywhere all of the time. For startups, that can be a delicate balance. How much of your bandwidth can be dedicated to each activity? Knowing the importance of your work from a zoomed-out perspective will prevent issues down the road.
๐ŸŸ  Video Editing - Editing is a skill and a tool. Like any skill, there are experts in the field that will do it A LOT better than you, especially if itโ€™s not a top priority. As a skill, it is tremendously valuable for any marketing team.

TOOLSETS:

๐ŸŸ  LinkedIn
๐ŸŸ  Video Editing Software
๐ŸŸ  Email
๐ŸŸ  PodSqueeze
๐ŸŸ  ChatGPT
๐ŸŸ  Niche-Podcast Tours
๐ŸŸ  Google
๐ŸŸ  Spotify
๐ŸŸ  The Content Matrix (Stephen G. Pope)

RESULTS:

For any business, at the end of the day, it is important to look at the correlation between its marketing efforts and its pipeline. Trackability ends up being one of the top focuses for a company like Masonโ€™s โ€” and with that comes the importance of having the skill to track specialized data in the first place. No single source of marketing is a single cause of success. What matters is that the actions are happening and that the pipeline continues to move and generate business.

In a qualitative sense, Mason looks to tactics as simple as social media mentions, engagements, and other metrics to indicate how his company is breaking out of its existing mentions to larger audiences. In creating more publicly accessible content (the type that stretches beyond existing audiences), Mason and his team at Sales Assembly see more and more people viewing and talking about their operations.
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Author Mason Cosby
Organization Mason Cosby
Website -
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