EP 157 Combining Hip-Hop Culture and Herbalism to Create a More Inclusive Herbal Tea Market
Nov 16, 2021 ·
1h 7m 6s
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Description
The current tea market is boring, stiff and whitewashed. Our guest, Shanae Jones, founder of Ivy’s Tea Co., believes the holistic health beverage industry should reflect all cultures, all people....
show more
The current tea market is boring, stiff and whitewashed.
Our guest, Shanae Jones, founder of Ivy’s Tea Co., believes the holistic health beverage industry should reflect all cultures, all people. Not just those who are blond or do yoga.
Ivy's Tea Co. is a pop culture and Hip-Hop inspired holistic brand that provides herbal tea and herb-infused sweeteners for the culture. The teas and honeys are small batched and handmade with ingredients that are locally-sourced whenever possible.
Ivy’s Tea Co. focuses on bringing minorities to the holistic health industry, especially those who reflect the holistic health traditions currently underrepresented in the industry. With diversity and inclusion at its core, it proudly supports African-American, Latinx, and the LGBTQIA community.
Buy From a Black Woman - visit Ivy's Tea Co. here and use code ANDE at checkout for 15% off: https://www.ivystea.com/
Follow Shanae and Ivy's Tea here:
Instagram: https://www.instagram.com/ivysteaco/
LinkedIn: https://www.linkedin.com/in/shanaedidgood/
Twitter: https://twitter.com/ivysteaco
YouTube: https://www.youtube.com/channel/UCLYP3EAZcJ8j2Du6Sgtil7w/featured
Learn more about and subscribe to Buy From a Black Woman here: https://www.buyfromablackwoman.org/
00:00 - meet Shanae Jones
07:17 - Buy From a Black Woman Month - Shanae shares how this wonderful organization helped her get started with grant funding
10:40 - Shanae's launch story - how entrepreneurship found Shanae
15:34 - why herbal tea lights Shanae up
20:21 - why Ivy's Tea is hip hop culture inspired
31:40 - why loose leaf tea is so much better for your body and your mind
36:00 - trademarks 101 for startups
41:00 - why Trap China
47:00 - leveraging what Big Brands do
49:33 - customer acquisition strategies
53:50 - how Shanae's dog has helped her stay grounded as a founder
55:28 - how entrepreneurship has served Shanae, both personally and professionally
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
#trapchina #inclusiveherbaltea #holistichealthbeverage
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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https://angel.co/andelyons
TikTok: @andelyons
show less
Our guest, Shanae Jones, founder of Ivy’s Tea Co., believes the holistic health beverage industry should reflect all cultures, all people. Not just those who are blond or do yoga.
Ivy's Tea Co. is a pop culture and Hip-Hop inspired holistic brand that provides herbal tea and herb-infused sweeteners for the culture. The teas and honeys are small batched and handmade with ingredients that are locally-sourced whenever possible.
Ivy’s Tea Co. focuses on bringing minorities to the holistic health industry, especially those who reflect the holistic health traditions currently underrepresented in the industry. With diversity and inclusion at its core, it proudly supports African-American, Latinx, and the LGBTQIA community.
Buy From a Black Woman - visit Ivy's Tea Co. here and use code ANDE at checkout for 15% off: https://www.ivystea.com/
Follow Shanae and Ivy's Tea here:
Instagram: https://www.instagram.com/ivysteaco/
LinkedIn: https://www.linkedin.com/in/shanaedidgood/
Twitter: https://twitter.com/ivysteaco
YouTube: https://www.youtube.com/channel/UCLYP3EAZcJ8j2Du6Sgtil7w/featured
Learn more about and subscribe to Buy From a Black Woman here: https://www.buyfromablackwoman.org/
00:00 - meet Shanae Jones
07:17 - Buy From a Black Woman Month - Shanae shares how this wonderful organization helped her get started with grant funding
10:40 - Shanae's launch story - how entrepreneurship found Shanae
15:34 - why herbal tea lights Shanae up
20:21 - why Ivy's Tea is hip hop culture inspired
31:40 - why loose leaf tea is so much better for your body and your mind
36:00 - trademarks 101 for startups
41:00 - why Trap China
47:00 - leveraging what Big Brands do
49:33 - customer acquisition strategies
53:50 - how Shanae's dog has helped her stay grounded as a founder
55:28 - how entrepreneurship has served Shanae, both personally and professionally
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
Ande Lyons
http://andelyons.com
#trapchina #inclusiveherbaltea #holistichealthbeverage
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.
SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO
Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist
GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons
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