What happens when you’re a serial tech entrepreneur trying to design a custom ring for yourself and find the experience to be outdated and daunting?

You solve that problem by disrupting the jewelry industry with a new business – Gemist - the first mobile app that allows users to design rings and try them on before they buy!

Our guest, Madeline Fraser, is a serial entrepreneur and big thinker who loves creating consumer facing technology that solves a big problem.

Over the past five years she has created and grown multiple start-ups. Raising millions in funding for ideas she believes will make our world so much easier.

Today Madeline is the Founder & CEO of Gemist, a custom jewelry brand that gives you the power to design your own jewelry, offering a 100% customizable experience with options for the cut, setting, metal, stone, color, style, band, and size.

Through its unique “Try-On” feature, the brand will send Gemist rings straight to your home at no cost so you can be sure the fit, look, feel, and experience is exactly what you want before buying.

All stones and jewelry are ethically sourced and handcrafted locally in Downtown Los Angeles.

You will la la la la LOVE Madeline's startup stories, especially her pitch to De Beer's Jewelry in London 😍!

Her startup founder 💎s include:

00:00 - meet Madeline!
08:44 - delicious Shark Tank story
17:32 - Madeline's favorite mantra: always fail fast, fix fast and learn fast. Stitch that on a Pillow!
22:40 - female founder journey advice you need to hear
35:00 - meet Gemist - a custom, try-on-at-home jewelry design platform
36:45 - you have to learn from the consumer
38:30 - pivoting to a new name to address a broader base of customers
47:18 - outstanding fundraising advice
49:40 - Madeline's pitch to De Beers - best pitch story!!
59:48 - stacking jewelry is delicious - meet Gemist's Golden Hour collection (10% off here: https://gemist.co/collections)
01:00:00 - Entrepreneurship has taught me I can do anything.

To learn more about Gemist and to purchase custom designed "try at home" jewelry, visit: https://www.gemist.co/

Connect with Gemist via:
Instagram: https://www.instagram.com/gemistco/
Facebook: https://www.facebook.com/gemistco

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

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