Ep.113: Taking the Glory Road
Jan 17, 2016 ·
3m 30s
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Description
This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to...
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This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this episode of Content Inc. Joe Pulizzi shares why backbone will win out with content marketing in 2016. Most businesses and teams give up too early in their content marketing efforts, but those that stay the course are much more inclined to experience great success.
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Author | Content Inc. Podcast |
Organization | Content Inc. Podcast |
Website | - |
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