When innovation is a part of the very DNA of your company, combining the essential culture with passionate, ideas-filled new hires is a beautiful combination. Though the pandemic changed everything for marketers, it also created the perfect conditions for innovation in MarTech.
In this episode, I interview Paige O’Neill, CMO at Sitecore, about innovation in the marketing discipline, in MarTech, and in her personal career.
What we talked about:

How empathy became a guiding business principle
Driving a modern digital tech stack
Sitecore’s innovation-based growth

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