Hrishikesh tries to find out from Rohit Vedantwar how digital marketing can be used for B2B business marketing as this is a very niche business.

B2B (business to business) is businesses which have another business as an end customer. Digital marketing channels like LinkedIn can be effectively used as a channel for such kind of digital marketing. You have paid and free options in LinkedIn. You can try LinkedIn ads as well.

Google is a very good channel as all sorts of businesses can benefit from Google ads. SEO is yet another option. It is time consuming but a reliable way to rank higher in Google and to draw more traffic to the website.

Search ads are a very effective medium. Twitter can also be used for B2B business expansion. Give updates about the business using different channels. YouTube is another channel that can be leveraged.

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