Earth911 Podcast: Seeing the How of Circular Customer Experience with Allen Adamson
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Description
Can companies build circular services into their customer experience to earn a trusted relationship with the 81% of consumers who say they will buy more products and services from brands...
show moreA more sustainable economy will be built on high-quality products that last longer and are energy- and water-efficient, representing new standards of value that include caring for the planet and ensuring resources are available for future generations. In "Seeing the How", Allen proposes employing eight distinct "lenses" to scrutinize a company's marketing, packaging, advertising, and selling strategies. The objective is to attract consumers to novel circular services that promote the reuse of materials and prevent them from ending up in landfills. Alen's lenses -- which include joining forces with other companies and customers, seeing like a concierge, and going the rental route -- are paths to a circular economy with new local layers that make recycling, composting, reuse, donations, and repairs a seamless part of every product experience. Join in a brainstorming session about building sustainability into everything. You can find "Seeing the How" on Amazon and Powell's Books, and learn more about Allen and Metaforce at metaforce.com.
Information
Author | Mitch Ratcliffe |
Website | earth911.com |
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