Do you talk about your offerings by using a lot of "I" or "We" in your copy/verbiage? If so, it's time to stop!

Nikki Groom of The F Factor tells us that we need to start using "You" in our communications so that we build a connection with our prospects and she talks about just how to do that.

As mentioned in the show, check out Nikki's book, A Power of Your Own: How to Ignite Your Potential, Uncover Your Purpose, and Blaze Your Own Trail in Life and Business