This week on Franchise Today, co-hosts Paul Segreto and Joel Libava aka The Franchise King will be discussing various ways to drive sales at the unit level. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and Joel focus on the world of franchising, franchise blogs, news and events. In addition, they explore new and unique franchise opportunities, and routinely discuss items of interest to franchisors and franchisees alike including social media, traditional marketing, lead generation and more. With similar philosophies, and direct approach, along with complementing bits of sarcasm and humor, the show is an exciting experience every week.