Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

Jul 9, 2019 · 35m 23s
Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer
Description

On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly...

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On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.
show less
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Author Cerasis
Organization Cerasis
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