Does a church need a brand? What should be included as part of a church brand? How can you develop a visual identity that makes your church recognizable if you aren’t a graphic designer?

It’s hard to build a cohesive brand if you don’t have an eye for design, the budget is tight, and everyone has an opinion. Without the right software, knowledge and ingredients, pulling together a consistent brand and style is an uphill battle. There’s lots going on when you’re promoting services and causes and events week in, week out and it’s hard not to get caught amongst the weeds.

Emily Bell, Graphic Designer and Founder at Bell Design Co knows what it’s like to create a strong visual identity to increase the impact that an organization has. The look of an invitation, a sermon slide, a banner, your website, a social media post or a sign is a huge factor that influences how people feel about your church.

• What happens if your church doesn’t have a brand?
• Where can you start building a brand for your church? (And how to get started if you don’t have much budget).
• How can you create and use a Brand Guide to create a consistent look and feel in your marketing and communications? Logos, colours, fonts
• Which tools and resources can help keep things on-brand?

Resources:
Canva
Canva for Not For Profits
Google Fonts Pro Church Tools The Futur
Grab the Style Guide template to create a one-stop brand guide for your church