Direction Capri - The Story
At the port there are always people coming and going. There are those who are only passing through and those who pass through every day. One has to know one's way around. There are the ropes that keep the boats moored, ships manoeuvring, someone shouting while tourists walk about distractedly. Harbours are a tangle of lives and stories that have been touched or welded together forever, like that of Luca Lamberti, the founder and captain of Direction Capri. This story begins in the 2000s, when Luca was 15 years old and ran to the port of Salerno every day after school to learn a job, which, as his father told him, would allow him to stay in southern Italy, where opportunities are not always easy to come by.This is how Luca slowly becomes the harbour boy: he stands on the jetties, he moors and cleans boats, chats with customers. It’s not an easy environment, but one that with time, you learn to appreciate. Especially if your guide is François, a descendant of fishermen from whom Luca learns to respect the sea, not to brave the storm and to wait for the bad weather to pass.The days and seasons pass quickly, Luca grows up, takes his licence as a diver, learns to manoeuvre in the harbour and accompanies a few clients out to sea. These are the years of first times and great adventures, a youth a little less carefree than that of his peers, but no less exciting. Indeed, great was the excitement of buying his first boat and, a few years later, establishing Direction Capri, a company born out of commitment and love for his land - a love that Luca inherited from his mother, an Amalfi native for generations.In 2018, Amelia also came on board Direction Capri. It is thanks to her resourcefulness that today, in addition to the boat tours, you can enjoy many other experiences with us to get to know the soul of the Amalfi Coast.
So if you are looking for a real adventure, one of those memories that will remain in your heart, you can only rely on the competence and passion of Luca and the whole team of Direction Capri.