Developing Nightcap with Shirah Benarde | Prioritizing Drink Safety
Aug 29, 2024 ·
38m 56s
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Description
Today on Adeptus On-Air, host Mike Hoffman interviews Shirah Benarde, the young entrepreneur behind NightCap, an innovative drink safety product. Shirah shares her journey from a 16-year-old with a dream...
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Today on Adeptus On-Air, host Mike Hoffman interviews Shirah Benarde, the young entrepreneur behind NightCap, an innovative drink safety product. Shirah shares her journey from a 16-year-old with a dream to a successful Shark Tank contestant, securing a deal with Lori Greiner. She discusses the inspiration behind NightCap, born from a friend's experience with drink spiking, and how she developed the product from household items. Shirah details NightCap's evolution from a single scrunchie-based drink cover to a full line of safety products, including disposable stickers and accessories for various drink types. She discusses the challenges of bringing an idea from a dream to a reality, the importance of expanding her product line to ensure safety for everyone, and the ongoing battle to raise awareness about drink safety. Tune in to hear about Shirah’s journey, her collaboration with Lori Greiner, and how NightCap is making a significant impact in bars, universities, and beyond.
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Information
Author | Adeptus Advisors, LLC |
Organization | Adeptus Partners, LLC |
Website | - |
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