Democratizing Insights to Drive Innovation with Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight
Jan 18, 2024 ·
29m 21s
![Democratizing Insights to Drive Innovation with Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/b7f7bf6811c6fdf2b50822bd2af8bb11.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it. The democratization of insights leads to the integration of customer needs...
show more
Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it.
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.
Join us as we discuss:
show less
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.
Join us as we discuss:
- The importance of scalability in the democratization of insights process
- How to agnostically approach consumer research to avoid falling into confirmation bias.
- Key skills and capabilities from insights professionals in the light of the tech revolution
Information
Author | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company