David Gluckman's Branding Experiences
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Chapters
01 · Intro to Gluckman
2s
02 · The Gluckman Lecture
24s
03 · Irish Adventures
44s
04 · This gentleman...
1m 13s
05 · Dairy
1m 46s
06 · Ten Years Later
3m 20s
07 · Baileys label
6m 1s
08 · How we came up with the name
7m 21s
09 · How Baileys look now
7m 46s
10 · And ten years after that
8m
11 · Bewleys
8m 30s
12 · Lovely looking Guinness
9m 3s
13 · An idea for a coffee cream liqueur
10m 40s
14 · Taking on Bacardi
12m 4s
15 · Take a Piece of It and Attack
12m 37s
16 · Looked around the world for ideas
13m 56s
17 · A New Brand Emerged
14m 53s
18 · Stubbs Failed
15m 18s
19 · Went after Red Bull
15m 51s
20 · Nearly everybody has tried Red Bull
15m 59s
21 · How can we take on Red Bull
16m 23s
22 · We found something different
16m 42s
23 · Help yourself to a good idea
18m 43s
24 · When industry was standing still
19m 40s
25 · Spotted on US TV
20m 14s
26 · A new idea
21m 2s
27 · Activated Charcoal
21m 34s
28 · Out of Nothing
22m 9s
29 · To Compete with White Horse
22m 53s
30 · Specs for brief
23m 4s
31 · The colour of the label
23m 27s
32 · Whiskey doesn't come in purple bottles
24m 12s
33 · Staring at the neck
24m 59s
34 · Really difficult project
25m 29s
35 · To Compete with Absolut?
26m 9s
36 · The Clue in the Year
26m 52s
37 · A Fake News Device
29m 4s
38 · How Smirnoff Appeared
29m 57s
39 · Believe in product
30m 42s
40 · Tanqueray 10
31m 2s
41 · Ciroc
31m 29s
42 · One for the boys
31m 40s
43 · Produce a brand to compete
32m 8s
44 · Tall, Thin & White
32m 35s
45 · Side by Side
33m 2s
46 · Pride in Brand
33m 15s
47 · Focus Groups
34m
48 · Limitations of Market Research
34m 31s
49 · What worked?
34m 43s
50 · Test Your Own Ideas
34m 59s
51 · We should be smarter than consumers
35m 28s
52 · The real hero buys the idea
35m 43s
53 · ... if they asked me ...
36m 16s
54 · @TSWNSbook
36m 24s
55 · Proud of own ability
37m 13s
56 · Selecting a cover designer
37m 30s
57 · Work around gatekeepers
39m 4s
58 · It's you and the client
40m 40s
59 · Use the idea!
42m 2s
60 · You can't solve every problem
43m 27s
61 · That Sh*t Will Never Sell
45m 9s
Description
Information
| Author | Heritage & Stories |
| Organization | Bernie Goldbach |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
