Buckle up for an electrifying conversation with Geoffrey Moore, the guru behind seminal works like Crossing the Chasm and Inside the Tornado. Drawing on decades advising leading companies, Moore downloads his wealth of wisdom about navigating disruptive innovations and bridging the chasm between early adopters and the mainstream market. You'll get a masterclass in Moore's pioneering frameworks for technology adoption lifecycles, spotting tectonic market shifts, and leveraging disruptions. Whether you lead a startup or a giant enterprise, this episode will rewire your perspective. You'll gain invaluable principles and mental models applicable to business today and the deeper meaning we seek. Join Greg for an exhilarating tour through the remarkable mind of Geoffrey Moore.