https://open.spotify.com/artist/4jPjNu5BROujenMXmF3k2I

https://www.youtube.com/watch?v=hlFSThcfXFM

https://www.instagram.com/s7gma/?igsh=aDg5Yndoc2U2d3pw&amp%3Butm_source=qr



In a song that he calls “tough love,” S7GMA (sigma) has created a hip-hop/rap track
with a lot of anger, regret and loss carried in its driving beats. The melodies and
instrumentation make it a hauntingly beautiful listen.
“Sorry” drops on July 6. The music video has already been released.
“When I wrote this song,” said S7GMA, “I had just lost my father. Then a month after, I
lost my manager. He was killed. In that very same day, I found out that my friend’s
newborn baby had passed away.”
Never thought I’d have these thoughts now they want me on them pills,
My dad just passed away my head just spinning like a wheel,
Then my homie lost his daughter man I know this can’t be real,
It is, in one way, the most defiant, in-your-face eulogy you’ll ever hear. In another, it is a
good-bye to all his friends, and in another it is a message to himself.
An Asian singing bowl resonates in the background, and a soft, slow chiming bell sets
the beat and the mood in the intro before drums take over the beat and slashed strings
introduce the theme:
World turned us cold and all we know is get it,
We ain’t never ask for this life, but it is the life we living,
Telling us the best to do, but is that the right decision?
“‘Sorry’ is basically all tough love, because somebody like me had to go through my
obstacles, obviously, to get to where I had to be. So, it’s a message to myself, ‘Stop
feeling sorry for yourself.’ At the same time, I’m sorry you had to go through everything
that you had to go through to be where you are today.”
He calls his new music — the music he began creating this year with “Now” —
“conscious hip-hop.” It has a much more serious attitude than the upbeat, poppy hip-
hop of previous years.
In 2023, he said, his attitude was “You know what? I’m just gonna give people what
they want. I’m just, you know, playful and commercial.”
But by the end of the year, his reasoning changed.
“It was like, this isn’t working, and if I can’t please people doing what they want, making
sounds that they want to hear, then I’m just going to go ahead and do me. I locked
myself in my room for the first three months of the year and did nothing but S7GMA,
S7GMA, S7GMA. S7GMA, S7GMA, S7GMA, all day every day.”
Conscious hip-hop.
“It is music with a message but it’s more conscious of myself, of the moves I make,
because I do have mental depression, and I’m a deep thinker. I like to dig deep into
things. I like being self-aware.”
“Sorry,” with its anger and loss, is also a song of regret, of missed opportunities to learn
from people now gone, of the inability to help.
He wasn’t in real contact with his father until he was 20 and his father had been
diagnosed with the brain tumor that eventually killed him.
“Every time I spoke to him, he always told me, ‘Just don’t stress.’ Literally, just black and
white, ‘Don’t stress,’ and that’s an anomaly to me, because, like I said, I like to break
things down.”
“And then my manager,” he said, the manager who texted him “23 minutes before he
passed.”
“He was three hours away, and he needed me to come and pick him up. It only took 23
minutes for somebody else to take his life. So, I do feel guilty, one, that I never paid
attention to my father and two, I’m not Superman and I couldn’t make a three-hour trip.”
S7GMA self-produces all his music. His YouTube channel is named prodS7GMA. The
sound of “Now” and “Sorry,” he said, will now be a “staple” with him, “somber, tough, low
sounding, and that aggression that you hear in ‘Sorry” is also something I do.”
“Sorry” and “Now” will be part of a seven-track EP, Mind of Me, he will release in
November. Another single that will go on the EP, “Welcome,” drops on July 19. Beyond
that, he has a whole year’s program of music planned for the rest of this year and into
2025. Meanwhile, we have “Sorry,” with music and lyrics well-worth listening to. S7GMA’s
voice itself has a resonating quality much like the singing bowl in the intro, which adds
to the music and makes the message almost impossible to miss.
“‘Sorry,’” he said, returning to the message, “I’ll say is something for people to listen to.
You can be sorry, but don’t feel sorry for yourself.”
Make sure to stay connected to S7GMA on all platforms for new music, videos, and
social posts.