Creating Exciting & Participatory Content as a CPG Brand
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if...
show moreToday’s guest, Gaurav Gupta, Chief Marketing Officer & Integration Leader, Kimberly-Clark Softex Indonesia, discusses the changes he’s seen in CPG over the past 17 years and what 2022 and beyond holds.
In this episode, we discuss:
- Major changes in the CPG industry over the past 17 years
- What engagement will look like for CPG brands in 2022 & beyond
- Getting an accurate understanding of the customer & automation
- Keeping up creative assets across regions & markets
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
Information
Author | Celtra |
Organization | Celtra |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company