Creating a scalable business with Ashley Kaplan

Nov 18, 2019 · 29m 36s
Creating a scalable business with Ashley Kaplan
Description

Ashley Kaplan is a strategic WordPress designer who creates gorgeous and profitable websites for her clients. She is passionate about working with the female entrepreneur who is ready to up-level...

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Ashley Kaplan is a strategic WordPress designer who creates gorgeous and profitable websites for her clients. She is passionate about working with the female entrepreneur who is ready to up-level her website to represent the success she’s seen in her business. Ashley also teaches new entrepreneurs how to create their own customized websites through her signature online course, The Worry-free WordPress Academy.

Ashley was able to leave her corporate job to pursue full-time entrepreneurship less than one year after launching her web design “side gig.” Having grown up on a small beef farm with working parents, Ashley never imagined all of the freedom that could come with online entrepreneurship. She is dedicated to educating women on the endless possibilities that owning your own business can bring. When she’s not sitting behind her computer, she loves traveling with her husband, eating and drinking locally wherever she goes, playing with her dogs, or reading.

TAKEAWAYS:

Ashley’s background in agriculture and animal science has lead her on a crazy journey of becoming a website designer! The two seem very unrelated but Ashley’s desire for wanting more freedom to enjoy her life with her husband lead her down the rabbit hole of becoming a website developer, and then a website designer.

Ashley is at capacity with web design clients (good problem to have, eh?) and now she is working on buying back her time by outsourcing parts of her business and by moving into more of an agency model, instead of a done for you model.  One of Ashley’s core values in her business is freedom and this model will help her to feel and experience more freedom in her business.

For Ashely, personal development and investing in herself has facilitated her leaving corporate and creating and scaling her web design business in less than 12 months.

A big takeaway that Ashley leaves us with is about outsourcing (which she has said repeatedly is the key to her business’ massive growth over the past 12 months): If you know that you need to outsource, start with the thing that stresses you out the most.

Ashley has really had to work at being present with her family, while she builds and scales her business.  By establishing strict boundaries and limits it has allowed her to not only preserve her brain space, but to let her family know that her business does not rule their lives.  

RESOURCES:

Check out the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode152

Find our more about Ashley on her website: www.ashleykaplan.com

Download Ashley’s Worry Free Wordpress Guide! This is a step-by-step guide that will show you how to get started with Wordpress today: www.ashleykaplan.lpages.co/worryfree

If you’re a Word Press user, visit Ashely’s FREE Facebook Group: www.facebook.com/groups/worryfreewordpress

Hang out with Ashely on the ‘Gram: www.instagram.com/wordpresswithashley

Follow Ashley on Facebook: www.facebook.com/wordpresswithashley

Find Ashely on Pinterest: www.pinterest.com/wordpresswithashley

If you want 2020 to be the year where it all changes for you and your family, and you are FINALLY ready to create a 6-figure business on your terms, then the Legacy Mastermind is absolutely for you! Enrollment is now open for 2020. Learn about the program and check out November’s enrollment bonuses here: www.allisonhardy.com/legacy

Discover the action behind your goals through the Full Focus Planner: https://bit.ly/allisonplanner

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

LOVE THE PODCAST?

If you LOVED today’s episode and you want to pay it forward, please head to Apple Podcasts and subscribe and review the podcast! The more subscriptions and reviews we get, the more likely the podcast will get pushed to more aspiring or established 6-figure mompreneurs, just like you!

Music courtesy of www.bensound.com
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