In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.