Creating a Crossover Company with Lucinda Wright
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Creating a Crossover Company with Lucinda Wright
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Description
Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she...
show moreToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries
-The importance of a iron-clad mindset and facing entrepreneurial challenges
ABOUT THE GUEST
Lucinda Wright,
CEO of Cask & Kettle USA
LINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495
LINKS: https://caskandkettleusa.com/
CHAPTERS
00:00 | Introduction
01:00 | About Lucinda Wright
03:21 | What is Cask & Kettle?
06:30 | Discovering New Market Opportunities
07:53 | The All-in-One Keurig Cup for Coffee and Spirits
14:19 | Innovation in the Alcohol Industry
23:20 | Reflection on Becoming an Entrepreneur
30:11 | Overcoming Challenges and Reaching Milestones
37:41 | The Importance of an Iron-Clad Mindset
39:39 | What's Next for Cask & Kettle?
42:20 | Inspirational Innovators
48:33 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com
QUOTES
"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda
"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda
Information
Author | Heartcast Media |
Organization | Molly Ruland |
Website | - |
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