Crafting Compelling Narratives That Transform Brands: A Chat with Park Howell (Part Two)
![Crafting Compelling Narratives That Transform Brands: A Chat with Park Howell (Part Two)](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/dad801b1c876488d105c0782606457f3.jpg)
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
The brand storytelling continues as Park explains how Joseph Campbell's Heroes Journey theory can transform B2B company narratives. Going beyond product features and benefits, you'll learn how to craft a...
show moreAbout Park Howell: Park is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speak internationally to help business, sales, and marketing leaders excel through the stories they tell.He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.
Information
Author | Forbes Books |
Organization | ForbesBooks |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company