How can transforming your business message help you cut through the noise of thousands of daily ads?

Show Summary:

In this episode, I dive into the revolutionary approach of StoryBrand with JJ, exploring how it transforms complex business messages into clear, impactful narratives. We discuss the power of positioning your business not as the hero but as the guide, helping your customers overcome their challenges and achieve success. JJ breaks down the StoryBrand framework, illustrating how every effective story—and thus every effective marketing message—needs a hero, a problem, a guide, and a resolution.

Takeaways:

• Position yourself as a guide, not the hero, to strengthen your marketing message.
• Your marketing should address not only the external problems but also the internal struggles of your audience.
• Consistency in messaging is crucial; repeating your core message solidifies your brand in the minds of consumers.
• Start conversations by highlighting the problems you solve, not just the services you offer.
• Simplify complex ideas using the story framework to make them relatable and memorable.

Harness the principles of storytelling to make your marketing unforgettable and see just how much your message can resonate with your audience.

About Dr. JJ Peterson

As Head of StoryBrand, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. J.J. will help your team understand the power of story and how to use a repeatable process to create clear messages that can be used for any product or service.

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Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. 
Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team.

Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!

Website - https://www.yourcharlesalexander.com/
Create Your 4 Day Work Week in 90 Days or Less
https://www.yourcharlesalexander.com/4-day-work-week
Start Now Quit Later Book -  https://a.co/d/3xPW1Hs
Explainer Videos for Your Business - https://www.yourcharlesalexander.com/videopackages
LinkedIn - https://www.linkedin.com/in/yourcharlesalexander/
Instagram - https://www.instagram.com/yourcharlesalexander/
YouTube - https://www.youtube.com/yourcharlesalexander