Casey designs workshops, webinars, and individualized coaching packages for professionals from Fortune 500 companies, nonprofits, and government agencies. She has worked with writers from organizations including Kellogg, Boeing, Viacom Media, Sephora, MasterCard, The EPA Office of the Inspector General, and the US Special Forces. She also teaches writing at Georgetown University's School of Continuing Studies and School of Nursing and Health Studies. A member of the Center for Plain Language, Casey is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.

Key Takeaways:


0:00 Intro


0:48 Joni introduces today’s topic and shares a little background of her guest Casey Mank


2:10 Casey talks about her entrepreneurial journey and what led her to the field of communication


3:38 Casey shares two of her favorite writing tips and hacks to improve our overall communication


7:06 Casey explains why eighth to 10th grade reading level for general readers is made the standard in communication 


7:47 Casey also explains acronym ‘ART’ Audience, Response and Tone in communication and its importance 


9:39 Casey shares how recognizing the tone such as playful, serious, professional, authoritative, conspiratorial in ‘ART’ helps improve your communication skills 


11:50 Casey talks about the importance of editing what you’ve written down and how much time is recommended to put in the editing 


13:57 Casey talks about Grammarly and other technological tools that she uses to help her in her communication

16:45 Casey talks about how to craft emails that will actually be read after receiving lots of professional emails

19:09 Casey talks about Plain Language, what it means and the three step process to understanding what it is

22:11 Casey talks about how Plain Language can be a great takeaway for anyone who might be developing a website or any of those types of things 

23:09 Casey shares specifically what work she does with women when it comes to professional communicating

25:30 Casey shares what inspired her to start her own business as a woman entrepreneur and if she has any regrets

28:23 Casey also shares some of the lessons that she has learned so far in starting her own business

33:19 Casey also shares what keeps her strong in doing what she does 

 

Shows Mentioned: 


Fast Company Magazine is a monthly American business magazine published in print and online that focuses on technology, business, and design.

 

The Nielsen Norman Group is an American computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen and Don Norman. 

 

https://www.nngroup.com/articles/tone-voice-users/ 

 

Grammarly: is an American-based technology company that offers a digital writing assistance tool based on artificial intelligence and natural language processing. 

 

The difficult & extraneous word finder helps you write clearly and concisely by identifying possible weak points in your prose, such as difficult words, adverbs and multiple hedge words. 

 

Center for Plain Language: is a nonprofit that helps the government and also other organizations to communicate clearly with their stakeholders.

 

The Plain Writing Act of 2010: (Public Law 111-274) was signed into law on October 13, 2010. The Act calls for plain writing that is clear, concise, well-organized, and consistent with other best practices appropriate to the subject or field and intended audience.

 

Quotes Mentioned:


“Every job listing in the world says excellent verbal and written communication.”


“People trying to show off and show that they know the lingo and a lot of big words and good vocabulary are the enemy of clear communication.”


“Stop using the biggest words to sound smart, but make it understandable for a wider audience.” 


“Write quickly without editing, but edit later after writing.”


“People should edit more before they hit send.”


“The only part that matters in an email is the subject line, the preview text and the sender name to capture the attention of your audience.”


“The content of the email can't help you get the attention of your audience at all, but it's important to write good emails.”


“Start to do things before you think you're ready.”


“You make the most progress from doing things rather than thinking about things.”


“Don’t be short sighted in your networking, but meet everyone and talk to everyone about your business.”


“We just can’t judge a book by its cover.”

 

Guests Social Media Links:


Website: https://www.boldtype.us/ 


Email: casey@boldtype.us