An engineer from Colombia who moved to the USA 15 years ago and earned her MBA at Babson College, Angela Sanchez would constantly get compliments from the jewelry she purchased in Columbia.

An idea sprang up and, given her deep commitment to social responsibility, Angela quickly realized she could launch a business that would not only generate employment for artisans in Latin America, who have no chance of securing employment in the mainstream labor market in their countries, but also support women entrepreneurs in the United States.

Highlights from this delicious conversation:

•How Angela proved her value proposition and customer segment in the crowded jewelry space – you’ll love her tactics and market survey questions!

•How the Babson WIN Lab Accelerator Program propelled her business forward

•Advice for overcoming the Founder “sales hustle syndrome”

•Online sales vs. Wholesale – Angela shares surprising data results

•Angela’s Entrepreneur Magazine “Elevator Pitch” experience -> https://artyfactos.com/blogs/artyfactos-in-media/article

•Artyfactos’ growth strategy

You can learn more about Artyfactos’ GORGEOUS jewelry line and it’s commitment to socially and environmentally responsible jewelry at https://artyfactos.com/. Please connect with Angela on LinkedIn https://www.linkedin.com/in/angela-sanchez-433a89b/ and follow Artyfactos on Facebook (https://www.facebook.com/Artyfactos/) and Instagram (https://www.instagram.com/artyfactos/).

Here’s the link for Female Founders to get certified through WBENC:
http://andelyons.com/work-with-ande/women-business-owners-get-wbenc-certified-now/

If you’re ready to raise capital or enter a pitch contest and need a plug’n’play pitch deck template to wow potential investors, I urge you to purchase my powerful pitch deck template. Please click this link to learn more: http://andelyons.com/powerful-pitch-deck-investors/. Be sure to use the discount code STARTUPLIFE to receive 20% off.

Thank you for tuning in and heartfelt thanks for your comments, for following the show on Spreaker, and for sharing the show with other startup founders who could benefit from Angela’s fabulous insights advice.

Ande ♥

Artyfactos is an eco-exotic, statement jewelry business that features handwoven designs by entrepreneurial moms in Latin America. Our products are 100% recycled, made with all natural materials such us orange peel, cantaloupe seeds, coffee beans and vegetal ivory (Tagua). Our jewelry is completely customizable and with an amazing natural aroma that enhances customer's experience.

We provide sustainable economic opportunities for these single moms by creating a viable marketplace for their products. We also offer tools for their workshops to develop their infrastructure and build business capacity.

By using natural and recycled materials we contribute to minimizing environmental impact. Every year 15 million tons of orange peel and unused seeds are eliminated by burning - generating greenhouse gases, or dumping into landfields where the oil from rotting peels percolates into the soil harming plant life.