Dr Emily Emmott is a lecturer in Human Behavioural Ecology at UCL. Specialising in extended and institutional child-rearing systems (such as parenting, grand-parenting, schooling and social care provisions) and their implications for health and wellbeing (including health-related behaviours. We discuss the limitations of taking an evolutionary perspective on childrearing, the burden on intensive parent systems on caregivers, and gender differences in parental investment and offspring prospects; ultimately, it is impossible to say there is a 'right way' to raise a child.