Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations.

In this conversation, Josh and Jess give us a peek behind the curtain and share all about how the Cheetle statue came to life and quickly became a viral sensation, attracting thousands of fans from all over. This award winning campaign generated significant coverage, and became a global phenomenon.

We discuss how their unique approach to this campaign allowed them to stand out from a crowded marketing field on this episode of Partners in Possibility.

Check Out The Cheetle in Cheadle:

- Sizzle reel: https://youtu.be/_aTOhzld1V0

- Cheeto’s Press Release:
https://www.fritolay.com/cheetos%C2%AE-proudly-unveils-a-statue-to-commemorate-cheetle-the-official-term-for-the-brands-orange-dust

-Jimmy Kimmel & Don Cheadle:
https://www.youtube.com/watch?v=82dyXsYsaPs

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