Catherine Perloff, Adweek
Sep 12, 2023 ·
22m 47s
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Description
On this episode of Coffee with a Journalist, we sit down with https://blog.onepitch.co/coffee-with-a-journalist-catherine-perloff-adweek, a reporter from Adweek. She gives us insight into her coverage of ad tech, social media platforms,...
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On this episode of Coffee with a Journalist, we sit down with Catherine Perloff, a reporter from Adweek. She gives us insight into her coverage of ad tech, social media platforms, and their influence on the marketing community. Catherine discusses the nuances of exclusives, how to approach her with trend stories she hasn't covered yet, the value of regular source conversations, and more.
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