In this captivating episode of "Before the Cut," join our host as we delve into the intriguing world of luxury watches with two extraordinary guests, Johnathan and Juliano from Casamina Jewelry, a prominent Latino-owned jewelry company based in the vibrant city of Chicago. Brace yourself for an eye-opening discussion that explores the intricacies of the watch industry and how recent developments have shaped its landscape. Our conversation kicks off with an exploration of the fascinating dynamics of buying and selling Rolex watches, a timeless symbol of luxury and status. Johnathan and Juliano, drawing from their extensive experience and expertise, reveal the ins and outs of this thriving market, shedding light on the hidden factors that influence pricing and demand. Next, we embark on a quest to unravel the mystery behind Richard Mille watches and their exorbitant price tags. Our guests provide valuable insights into the craftsmanship, innovation, and exclusivity that make these timepieces highly coveted among watch enthusiasts and collectors worldwide. Diving deeper into the conversation, we venture into the realm of celebrity jewelry endorsements, challenging the notion that being a jeweler for the stars is the pinnacle of success. Johnathan and Juliano share their perspectives on the perceived glamour versus the realities of catering to celebrity clientele, offering a refreshing take on the industry's hype and exaggerated allure. But what really turned the watch business on its head? The answer lies in an unexpected source - Vookum, a trailblazing watch dealer from New York, who revolutionized the industry through their TikTok account. We unravel the story of Vookum's rise to fame and explore how their behind-the-scenes glimpse into the wholesale watch market captivated the attention of enthusiasts and investors alike. However, as with any paradigm-shifting development, there were unintended consequences that forever altered the watch game as we knew it. Join us for an episode that blends passion, expertise, and thought-provoking insights as we uncover the fascinating world of luxury watches. Get ready to see beyond the glitz and glamour and gain a deeper understanding of the business behind the timeless elegance of these exquisite timepieces.