Join Mark Palavestra and John Sinclair in Talking Automotive Ep 18 as they speak with Desmond Hang, CEO and Founder of carbar, to debunk the myths around car subscription. Desmond provides an in-depth analysis of how car subscription works and how it differs from a financial lease. He explores the key differences between car share and car subscription, explaining where each model fits in the automotive market. He shares insights into evolving buyer behaviour and developing trends towards car subscription, reflecting a shift from ownership to usership. Car subscription takes the customer experience to the next level by removing the risks and inflexibilities of car ownership. It also opens up easier access to mobility for demographics previously excluded from the market. The discussion covers the opportunities for dealers and OEMs within the car subscription model. Turning over the vehicle fleet more quickly provides advantages in terms of improving safety and reducing emissions.