We would all love to use discounts to improve retention, but sometimes its about getting the right people on the subscription. Even better is getting someone to use the product more right away to increase retention down the road. In this week's dose, Matt walks through some key strategies to reduce churn and improve retention.

0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption
0:36 - Partner Recognition: Jordan Salvit - Salvit Advisors
1:25 - Why We Shouldn't Lead With Surprise & Delight
4:24 - Targeting Cancellation Flows to Increase Alignment
5:15 - Understanding Alignment, The Top Ways to Increase Engagement
6:44 - Hunt A Killer (An Alignment Example from Salvit Advisors)
13:08 - Keys to Leveraging Cancellation Flows
19:24 - Why We Should Lead With Understanding Alignment & Adoption
21:10 - How to Create Excitement To Reduce Churn: Xendurance Example
23:47 - It's All About Alignment!
25:22 - Partner Recognition: Jordan Salvit - Salvit Advisors

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