In this episode of Buy The Bay, host Dan Ancheta is joined by Ash Gomez, owner of Digital Twinners, to discuss effective use of social media in real estate. Touching on engagement strategies, the importance of authentic content, and audience growth, they delve into harnessing the power of social media to boost one's business profile. Ash also provides insights into how storytelling, interviewing industry experts and 'audience hacking' can enhance visibility.

Show Notes:

Digital Twinners IG: https://www.instagram.com/digitaltwinners/
Ash's IG: https://www.instagram.com/ashleymgomez_/
Dan's IG: https://www.instagram.com/danancheta_homeloans/
Book a Discovery Call with Ash: https://calendly.com/digitaltwinners/dicovery-call?month=2024-03


00:00 Introduction and Welcoming Guest
00:33 Reflecting on Past Episodes and Changes
00:59 Discussing the Evolution of Digital Twinners
01:46 Exploring the Shift to Social Media Marketing
03:17 The Importance of Authenticity in Social Media
04:24 The Concept of Becoming a Niche of One
05:16 The Power of Documenting Your Journey
07:50 The Role of Authenticity in Client Communication
10:16 The Importance of Engaging with Social Media Content
13:30 The Strategy for Creating and Posting Content
14:43 The Power of Storytelling in Social Media Marketing
16:46 Tips for Documenting Your Day-to-Day Activities
19:23 The Power of Authenticity in Marketing
20:05 Balancing Transparency and Privacy in Social Media
20:48 The Art of Documenting Your Journey
21:18 The Impact of Consistent Content Creation
21:59 The Importance of Personal Spin in Content
22:43 The Power of Authenticity and Consistency
23:21 The Journey of Building Social Proof
26:15 The Role of Social Media in Achieving Business Goals
31:17 The Importance of Storytelling and Audience Hacking
32:49 The Power of Collaboration and Abundance Mindset
34:24 The Impact of Social Media on Business Growth