In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:

• Navigating working with publishers,
• Importance of building an author brand/platform
• What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactful
• Setting realistic goals for your book
• Working with a business book publicist
• Leveraging pre-order book sales strategies

Whether you’re an aspiring author or a seasoned nonfiction or business book author, this episode is packed with invaluable tips to help you succeed in today’s competitive market, and make the most of working with a business book publicists. Don’t miss out on Debra’s expertise on how to turn your book into a long-term asset and enhance your author brand.