Welcome to the marketing solar podcast series, part of the “Build It Bright: Crafting Your Solar Marketing Program.” This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.

Today we are tackling, “Building an Online and Social Media Strategy on a Limited Budget” with Kent Lewis, president of Portland, Oregon based Anvil Media. Founded in 2000, Anvil Media, Inc. is an award winning integrated marketing agency specializing in search engine marketing, social media and analytics.

In this podcast, Kent offers solar installers a rich depth of tips and insights including:
•Getting Measurable Online and Social Media Marketing Results
•Measuring Online Effectiveness with the Anvil Marketing Index
•March 3 Webinar: Building a Social Media Strategy with Limited Resources
•Developing Social Media on a Shoestring
•“Facebook Loves to Change the Rules”
•“Your Website is the Sun in Your Online Marketing Solar System”
•Why Your Blog is More Important Than Ever
•A Metrics Based Approach for Hiring Outside Marketing Resources

We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.