In this episode of the 50% Facts podcast, we sit down with David Thomas Tao, co-founder, former CEO, and now head of brand for Barbend.com. Barbend is a leading website for strength training and fitness that was recently acquired by Pillar4 Media.

In this interview, Tao discusses his journey to becoming the CEO of Barbend, his thoughts on the future of fitness media, and how Barbend has expanded coverage since its founding to serve the growing market.

Tao talks about the challenges of starting a business and the importance of perseverance. He gives insight on what it’s like to try to raise capital, and how to weather the process of being acquired.

David also writes about spirits, so we kick things off with a discussion about winning over first-time whiskey drinkers.

You can find David on Instagram at @davidthomastao and Twitter @d_tao and obviously at barbend.com.

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50% Facts is a Spreaker Prime podcast on OCN – the Obscure Celebrity Network.

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Hosted by Mike Farr (@silentmikke) https://www.instagram.com/silentmikke/ and Jim McDonald (@thejimmcd). https://www.instagram.com/thejimmcd/

Produced by Jim McDonald. Production assistance by Sam McDonald and Sebastian Brambilla. Theme by Aaron Moore. Branding by Joseph Manzo (@jmanzo523)