Intro Hyperplasia is different from hypertrophy in that the adaptive cell change in hypertrophy is an increase in the size of cells, whereas hyperplasia involves an increase in the number of cells. Body Hypertrophy seems to generally lead to hyperplasia Swimming pool analogy Hypertrophy for beginners, intermediate, advanced Common hypertrophy rep ranges Mechanical tension model Pure volume model Periodization changes what works best Sensitization to intensity, volume, etc Not just for bodybuilders Dietary considerations Lean gains vs “bulking” Blood flow restriction training - should we mention Conclusions Periodization!