Many companies, like Honeywell, are preparing themselves for a looming recession according to what many economists believe.Honeywell realizes that they have to change the way that they do business from top to bottom. Not only will they have to change their B2B marketing strategy, but who they are as a company.Tim Hudson, the Global Vice President of Commercial Excellence of Honeywell, is bringing his years of experience to usher Honeywell into the future.Join us as we discuss:Hudson leveraging his critical thinking and background to help Honeywell navigate through a looming recessionHow to have a positive outlook on a smaller more agile sale team being the future of B2B sellingBeing a leading force in Honeywell becoming more of a IoT software company, opposed from it being traditionally a manufacturing companyMeet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.New! Email us with feedback and guest suggestions at revenue.innovators@outreach.io.