Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth & Offers an Interesting Perspective
Apr 7, 2024 ·
46m 27s
![Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth & Offers an Interesting Perspective](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/fdf46a056e48eb9b2fc45024ff97bf41.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Few can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry's most widely relied upon...
show more
Few can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry's most widely relied upon data sets. Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers but to investors. His strategic advisory firm,
Madison and Wall, is just over one year old, and Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%. While he explains clear risks and opportunities, he currently sees an upside in ad spending as far out as 2028. In looking at specific media, he sees strength in commerce media and weakness in TV advertising.
show less
Madison and Wall, is just over one year old, and Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%. While he explains clear risks and opportunities, he currently sees an upside in ad spending as far out as 2028. In looking at specific media, he sees strength in commerce media and weakness in TV advertising.
Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company