Brian Wieser of Madison and Wall Discusses Digital Media, Gauging Performance, and Thinking Global
Feb 6, 2023 ·
43m 54s
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Description
Brian Wieser has spent his career understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers, but to investors. It should...
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Brian Wieser has spent his career understanding trends in media spending, its overall effect on advertising budgets, and what this means not only to marketers, but to investors. It should come as no surprise, therefore, that Brian has now branched out with his own consulting company called Madison and Wall. Today we talk about better interpreting the nuances of global digital media growth versus deceleration, those issues of greatest concern in 2023, as well as some of the self-fulfilling industry prophecies of 2022.
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Author | Deborah Malone |
Organization | Deborah Malone |
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