Tejeshwar Sandhoo, a digital therapist, went from aspiring pilot to fashion marketing guru. After a surprising downscale at Blueberry. Inc., he swapped Delhi’s hustle for Raebareli’s calm, only to face aviation’s harsh reality—no jobs.

Blueberry Blackout originated from his childhood fascination with a big blueberry muffin at Walmart. Fashion was his way of expressing himself. He wanted to empower people with his Instagram page and now by helping brands build the right strategies to gain traction and grow.

In this episode, Tejeshwar shares insights on crafting standout fashion marketing strategies, the importance of brand positioning, and why sometimes getting laid off by a company is the best thing that can happen to you. He emphasises focusing on the work rather than being overawed by the clients.

He also discusses his experiences growing up as an openly gay individual in India, dealing with family acceptance, and finding his path.

Tejeshwar also delves into Snapchat and modern marketing trends, noting how platforms like Snapchat are effective for certain demographics and how fashion brands must adapt to new marketing strategies beyond traditional methods.

Tune in for a blend of marketing wisdom and quirky life lessons!

Listen in!

Produced by Anna Priyadarshini

Sound mix by Sachin Dwivedi