Brand Safety & Suitability: Explained
Mar 20, 2022 ·
29m 11s
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Description
Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break...
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Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss a proposal that Brendan and Stacey recently brought to an IAB working group, focusing on how transcripts can be used to ameliorate the process of determining brand safety and suitability for podcasts and audio.Listen in to learn about:
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- The different between brand "safe" and brand "suitable.
- What is the IAB and how can you join?
- Why Bryan, Stacey, and Brendan think there's still ample time to get in on the ground floor and make changes.
- Why transcripts are so crucial for advertisers to acquire and consider.
- And much more!
- Hosted by Bryan Barletta
- Audio engineering and transcriptions by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Sounds Profitable Theme written by Tim Cameron
Information
Author | Bryan Barletta |
Organization | Bryan Barletta |
Website | - |
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