BMC’s Martyn Etherington Discusses “Lean Marketing” and the Role of a “Growth CMO”...
Mar 6, 2023 ·
32m 23s
![BMC’s Martyn Etherington Discusses “Lean Marketing” and the Role of a “Growth CMO”...](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/1f94e9643b903c9f938e82f417c381a8.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Martyn Etherington is CMO of BMC Software, which specializes in designing software for today’s digital enterprise-- including products used for multiple functions like automation, service management, operations, workflow orchestration, and...
show more
Martyn Etherington is CMO of BMC Software, which specializes in designing software for today’s digital enterprise-- including products used for multiple functions like automation, service management, operations, workflow orchestration, and security. Martyn in a believer in the importance of being a “Growth CMO,” and often attributes success as being “fearless” in that role. He views marketing not only as the means to shape a company’s overall growth mindset, but as being critical to aligning any organization with strategy deployment, operationalization, and continuous improvement.
Today we talk about that Growth CMO in turbulent times and how Lean Marketing can overcome economic instability.
show less
Today we talk about that Growth CMO in turbulent times and how Lean Marketing can overcome economic instability.
Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company