Transcribed

Big Chicken Creates Big Flavor

Sep 17, 2024 · 30m 5s
Big Chicken Creates Big Flavor
Description

Big Chicken and PepsiCo are collaborating to innovate in the fast-casual restaurant industry, with a strong focus on appealing to Gen Z consumers. Their partnership involves developing new menu items,...

show more
Big Chicken and PepsiCo are collaborating to innovate in the fast-casual restaurant industry, with a strong focus on appealing to Gen Z consumers. Their partnership involves developing new menu items, enhancing digital engagement, and addressing changing preferences such as zero-calorie options and spicier flavors. Both companies are adapting to Gen Z's snacking habits and emphasizing sustainability in their business practices. The shift towards digital marketing, with PepsiCo allocating 70% of its budget to digital investments, reflects the importance of engaging with younger consumers through their preferred platforms. By combining Big Chicken's brand appeal, featuring Shaquille O'Neal, with PepsiCo's extensive R&D capabilities, the companies are positioning themselves to meet the evolving demands of the fast-casual market and drive future growth through continuous innovation.
show less
Information
Author Rever Networks
Organization Rever Networks
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search