In higher education, mission matters and markets make the world go around. But margins? Do they matter? And what does it mean to be market margin conscious? In this episode of Thinking Outside the Sandbox, deputy director of research Brian Fleming explores transformative teaching and learning models, and operational strategies, with Dr. William Massy, economist, professor, and a former vice president and vice provost at Stanford University, and author of Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious. Dr. Massy’s research focuses on the reform of traditional higher education and the role of emerging strategies to improve learning outcomes and contain costs, such as course redesign, cost modeling, and strategic accounting practices. Sandbox is pleased to present this episode as part of our ongoing coverage of business model innovation in higher education.