Bank of the West recently published its first Money Matters Report focused on
“Revealing the Sustainability Intentions Gap.” Spearheaded by Melissa Fifield, the bank’s Head of Corporate Social Responsibility (CSR) and Sustainability, the report surveyed business leaders and consumers to determine their thoughts around climate change, as well as the actions they are willing to take to mitigate environmental issues.

Marketers will find the insights valuable as (79%) report they are “passionate” about climate change, while 82% admit to buying goods and services from brands that support environmental and/or societal issues at least some of the time.