Avoiding the Google Tax with SEM

Nov 7, 2023 · 21m 42s
Avoiding the Google Tax with SEM
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In 2023, Google will rake in $57 billion from search. Their dominance in the market has left marketers heavily dependent on Google’s platform even as prices rise, making it both...

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In 2023, Google will rake in $57 billion from search. Their dominance in the market has left marketers heavily dependent on Google’s platform even as prices rise, making it both necessary for success online... and a massive headache.

This week, Elena and Rob are joined by Director of Analytics Jordan Rossler to discuss how marketers can improve the effectiveness of their SEM investment—while reducing their dependence on Google. Because no brand that wants to compete online can fully avoid Google. But they can level the playing field.

Topics covered:
  • [01:20] Recapping Google’s antitrust trial
  • [03:00] Marketing Architects’ history with Google in radio
  • [05:00] The FTC’s case against Amazon
  • [08:00] Why is search so important for marketers?
  • [13:30] How branded keywords save money
  • [18:30] How unique calls-to-action in TV affect search


To learn more, visit marketingarchitects.com/podcast.

Resources:
2023 ABC News Article: https://abcnews.go.com/Politics/wireStory/amazon-antitrust-lawsuit-long-arduous-journey-ftc-103862149


2023 Reuters Article: https://www.reuters.com/technology/five-things-know-about-google-antitrust-trial-it-hits-halfway-mark-2023-10-12/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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Author Marketing Architects
Organization Aiyanna
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