Are You a Tool (Or, Do You Know How to Use Them)? B2B LIII 5-Minute Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

May 30, 2021 · 5m 1s
Are You a Tool (Or, Do You Know How to Use Them)? B2B LIII 5-Minute Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD
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The company is a manufacturer of handtools and equipment. Let’s call them TFY (Tools For You). They’re targeting two primary buyer personas: number one, the consumer, who will ultimately be...

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The company is a manufacturer of handtools and equipment. Let’s call them TFY (Tools For You). They’re targeting two primary buyer personas: number one, the consumer, who will ultimately be using the tools; and number two, the retail stores where their tools are sold (their distribution channel). According to our checklist questions, you should have different themes of messaging, that will look something like I describe: TFY’s message to the distributor (B2B).

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Amazon Associate ID is thedoctorofdi-20
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Author The Doctor of Digital™
Organization The Doctor of DigitalTM
Website -
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