This week on Now and Next:

Our veteran comms crew is back at the table! Lindsay Broadhead, Bob Reid, Anne Marie Aikins and Brad Ross join SSN Chief Executive Producer Dave Trafford.

The series finale of The Good Doctor sparked a spirited conversation about the commoditization of cancer by big network, prime time television dramas. We've culturally normalized cancer as a means of growing audiences. But how do you do medical drama without addressing cancer?

Also:

• Pierre Poilievre's call for a summer gas tax hoilday is a masterful bit of messaging but there's still 18 months or so before the next federal election. Is it too much too soon?
• the crew weighs in on corporate apologies and getting "out in front" of issues. RBC did it right with the announcement of the bank's CFO termination.
• And US VP Kamala Harris drops the F-bomb to punctuate her talk on breaking down barriers.