Ancient works like The Bible, The Odyssey, Beowulf, and Gilgamesh had to be meticulously copied by hand, which meant only the best ones survived.

Nowadays, it takes two seconds for content to be shared online… but only 1% of it sticks.

So what lessons can you learn from the surviving works that will help your content stick online?

Firstly, they had polarizing views.

Many of the oldest surviving works were religious.

They completely transformed the way society had worked, and put in a new set of systems and principles.

It was impossible NOT to take notice of them.

The lesson from this: choose the values that you stand for and stick up for them.

People will pay attention to you.

Secondly, the old works had high "shareability."

For example, The Odyssey was told over and over again. People would gather round to hear orators tell its tales.

When you’re creating content, ask yourself…

"Will this make my listener want to share this?"

And finally, they were great at keeping attention.

They told stories that kept you wondering "what’s next"...

They evoked emotion as you went through the plot…

And they held great principles that inspired you.

Develop that connection in your own content. Tell stories, inspire, and teach.

And you may just end up with a legacy that lives beyond you… just like the works of old.

Sharing content has been in our DNA since our cavemen ancestors sat around the campfire.

Today’s equivalent?

Podcasts.

And if you want to have "campfire chats" are you using great content creation tips?

Try to re-create great content creation of the past.

Myth is a folklore genre consisting of narratives that play a fundamental role in a society, such as foundational tales or origin myths.

Myths are often endorsed by secular and religious authorities and are closely linked to religion or spirituality.

The term myth is widely used to imply that a story is not objectively true but creating great content means a terrific story that can not be ignored.

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

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